Again, it helps if your apps are related to each other. With a bundle, there’s a financial incentive to look at what else might be on offer. We have the “related” tab on the app store, but I wonder sometimes how many people ever look to see what other apps a particular developer has made. You could use bundles as a fairly effective cross-promotion tool. How do you see bundles affecting discovery (ranks, reviews, etc)? But I think the big winners here will be smaller indie companies who are still selling their wares to smaller audiences at an up-front price. They could use bundles, I suppose, as a method of cross promotion, or to charge a small up front fee for multiple apps instead of doing everything as a freemium model. Game developers, big social media and other corporations who mostly give their apps away for free, stand to gain less from this.
I think indie developers who mainly target the paid up front model stand to benefit most. What type of apps/developers do you think will benefit most from bundles? Joe has been keeping close watch on app bundles since day one and was kind enough to share some of his insights with us. To help you make the best of it we’ve enlisted the help of our friend and industry veteran Joe Cieplinski from Bombing Brain Interactive.
#IOS 8 CARRIER BUNDLE FILES SERIES#
In the first part of the series we’ll be shedding some light on App Bundles, a relatively little-discussed feature of iOS 8, which could become the most significant new way to monetize iOS apps since in-app purchases.The ability to sell app bundles opens up great opportunities for developers, but is sure to bring with it a new set of challenges as well.
#IOS 8 CARRIER BUNDLE FILES HOW TO#
Since being unveiled earlier this summer, iOS 8 and the changes it will bring to the App Store have been eagerly anticipated, but what do they mean for iOS developers, and how will they affect discovery? In this series, we ask industry veterans to share their insights on what to expect and how to stay ahead of the curve, as we explore the Road to iOS 8.īe sure to check out Parts II & III on Improved App Store Discovery and App Previews.
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